LinkedIn is a great way to make business connections, but the truth is that most users aren’t accessing the full potential. By simply switching up your approach to LinkedIn, you’ll be able to get much more out of it. I’m going to outline common mistakes people make on LinkedIn. I hope that by reading these mistakes, you’ll be able to fix any you’re currently making and build a better LinkedIn profile.
Set it and forget it
Putting your LinkedIn profile together and not utilizing it on a regular basis is counterproductive. You must be active! You don’t have to spend 9 hours a day on the site, but add a couple status updates throughout the day and it’ll show your activity in other LinkedIn member’s newsfeeds. This will show people that you actively utilize your account.
Connecting with EVERYONE at once
You need to utilize LinkedIn properly. Going into ‘People You May Know’ and massively adding 100-200 people isn’t the way to go about it. You have to properly grow and build your network, only adding those who you truly talk to. It’s not Twitter or Facebook; you don’t need to follow everyone just because they’re in the same industry as you. Connect with people you know and plan to build those relationships further.
Leaving your profile information blank
So, you created your profile but never found the time to get around to filling in the necessary information? This will have negative impacts on your profile and how others view you. If you can’t take 10-15 minutes to properly set up your profile, how do you expect the viewer of your profile to take you serious enough to want to hire you?
Your recommendations section is blank
Here’s one that you can look at as a way to showcase testimonials for your business. Do you know clients or past employers who are on LinkedIn? Why not ask them to give you a recommendation? This way, potential clients and new employers viewing your page will see it and have a better understanding of how you conduct business.
Only connecting with people in your industry
Connecting with people who do the same job as you is great for building relationships in your industry. It’s important to bridge out from your specific career path in order to cast a wider net. You can reach out to people who might be able to help promote you or give you advice on specific interests. For example, if you’re a database developer, get connected with database administrators or architects. If you’re in technical support, get in touch with technical leads. These people will have knowledge about potential job opportunities or events that you should be a part of. This will hopefully give you a leg up on the competition.